Common Misconceptions About Trademarks

Common Misconceptions About Trademarks

Trademarks play a vital role in protecting the identity and reputation of a brand. However, there are several misconceptions surrounding trademarks that can lead to confusion and misinformation. In this article, we will debunk some common misconceptions about trademarks, shedding light on the importance of consulting with an intellectual property (IP) lawyer, understanding trademark prices, and the process of trademark registration.

Misconception 1: Trademarks Are Expensive One prevalent misconception is that obtaining a trademark is prohibitively expensive. While there are costs associated with the trademark registration process, it is essential to understand the value it brings to your brand. Trademarks provide exclusive rights and legal protection for your brand identity, which is crucial in today’s competitive marketplace. The cost of obtaining a trademark can vary depending on factors such as the jurisdiction, class of goods or services, and whether you engage an IP lawyer to assist you. While there are fees associated with filing and registration, the long-term benefits of trademark protection far outweigh the initial costs.

Misconception 2: Trademarks Last Forever Another misconception is that once a trademark is registered, it lasts indefinitely. In reality, trademarks require ongoing maintenance and renewal to remain in effect. Most jurisdictions require periodic renewal, usually every 10 years, to ensure that the mark is actively used and maintained. Failure to renew a trademark can result in its cancellation. It is crucial to monitor renewal deadlines and comply with the necessary requirements to maintain the validity and protection of your trademark.

Misconception 3: Trademark Registration Guarantees Protection Worldwide Some believe that registering a trademark in one country automatically provides worldwide protection. However, trademark rights are territorial, meaning they are generally limited to the country or region where they are registered. To obtain protection in multiple jurisdictions, you need to apply for trademark registration in each specific country or utilize mechanisms such as regional trademark systems or international treaties. Consulting with an IP lawyer can help you navigate the complexities of international trademark protection and determine the best strategy for safeguarding your brand globally.

Misconception 4: Trademark Registration Is a Lengthy Process Trademark registration is often perceived as a lengthy and time-consuming process. While it is true that the registration process can take some time, it is essential to understand that the benefits of trademark protection outweigh the waiting period. The actual duration of the process can vary depending on factors such as the jurisdiction, the complexity of the application, and any potential objections or oppositions. Working with an experienced IP lawyer can easier the whole process and also speed it up by ensuring that your application is accurate, complete, and meets all the necessary requirements.

Misconception 5: Trademarks Only Protect Logos or Slogans Another misconception is that trademarks only protect logos or slogans. While logos and slogans are common types of trademarks, trademarks can also protect other distinctive elements such as brand names, product names, or even specific colors or sounds associated with a brand. Trademarks cover a wide range of intellectual property assets that uniquely identify and distinguish your goods or services from others in the marketplace. Understanding the full scope of what can be protected under trademark law is crucial for comprehensive brand protection.


Understanding the truth behind common misconceptions about trademarks is essential for brand owners seeking to protect their intellectual property. Consulting with an IP lawyer can provide clarity on trademark prices, the registration process, and the scope of protection trademarks offer. By debunking these misconceptions, businesses can make informed decisions about trademark registration, ensuring the legal protection and preservation of their valuable brand assets. Protecting your brand through proper trademark registration is a worthwhile investment that safeguards your brand’s identity, reputation, and market position in the long run.


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Súčet vkladov všetkých spoločníkov musí byť aspoň 5000 EUR.

Estimated price includes:

This will be the person to whom we will issue invoice by default and also the person who will be the official trademark owner, once the registration is finished.

We will make categorization for you for free.

You can choose more categories for one brand. More categories means more fees. However, most of the brands use only protection in 2 or 3 of these categories. If you need help with the selection, contact us anytime or write your brand products in the next field.

Video, sound, pattern, colour or other type of trademark.

Trademark consisting of figurative and verbal elements.

Trademark consisting of only words or/and symbols.

Trademark protection in the USA.

Trademark protection in all member states of European Union.

Trademark protection in the territory of Slovak republic.

Design is considered to have individual character if the overall impression it produces on the informed user differs from the overall impression produced on such a user by any design that has been made available to the public before the date of filing of the application for registration. You can contact us for more information.

Your design will be published in the design registry right after formal examination.

Registration may not be possible in this case. Contact us to discuss more options.

The author of the design who will be cited as author in the official registry.

You have written statement from designer that he does not want to be cited as author of the design in official design registry.

Will be displayed in the official registry of designs.

Design protection in all member states of European Union.

Design protection in the territory of Slovak republic.

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